Even if you have a small shop or business as a side hustle, it still needs the care and attention of a bigger company. You want to present your ideas and hard work as professionally and creatively as possible to be able to compete with everything else out there. There are many ways to help maintain and give your business a little boost.
WWW.
If you are using an eCommerce website like Etsy or Shopify, you’ll want to purchase your own domain name. It looks so much better to have a quick, easy web address highlighting the name of your business, rather than having all the html minutia that comes with these sites. It’s really easy and pretty cheap to hold a domain name and it’s a great first step in making sure your customers can find you without hassle.
If You Build It…
Speaking of websites, there are plenty of online builders out there with easy ways to get a professional website up and running without knowing how to code or design. Try sites like Squarespace to get a professional affordable website with just a couple of clicks. They have beautiful templates that will match any idea or business you are trying to create. There are discount codes out there for these website building sites too, so do a little research before signing up.
Branding Made Easy
If you don’t have a brand image or overall theme and look to your business, you should definitely create one. It doesn’t have to be overly complicated – sometimes it’s easiest to think of a color or font that represents your business and boom, you are already off to a good start. Back your branding up by getting business cards made in the same style and brand your social media profiles with the same concepts and ideas. You want everything to look cohesive – all the best brands do. Think of your favorite store and take note of how they present themselves through emails, website, store design, shopping bags, etc.
Social Media Frenzy
Get your business a social media profile on at least one of your favorite platforms and start posting. You want to keep your brand in mind with every post. Never post anything unprofessional and try not to post things outside your brand that will confuse or turn off potential customers. They are interested in your business for a reason, make sure you are delivering it to them. Don’t get too caught up in the social media game, because then you could find yourself worrying too much about the numbers and interactions and pretty soon you’ve found yourself another full time, non-paying job maintaining your account.
Packaging
If you are a small shop or business that sells product, expand your branding to your packaging. This isn’t eBay where you can box stuff up in old Amazon boxes and call it a day. Use clean, new packaging and wrap with care. Think about when you get something in the mail and how first impressions of packaging can enhance the experience or completely sour it. Running a small business can be challenging but also really rewarding. Keep your business and brand competitive by trying a couple of these idea
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